Advertisement & Media Text

An advertisement or and advert or ad is a promotional display of a product, brand or service. It main purpose is to attract interest, inform, invite response for vacancies for a company, persuade customers, remind, create awareness and gain sales.

They are placed in popular magazines, newspapers, internet and as video clips in television. Advertisement is a form of marketing made by a company, individual, special interest group, government, schools, etc. They choose the message and content on an advertisement. The readers of advertisement are the audience. The creator of the advertisement intends to reach a wide audience and hope that the advertisement makes the impact it should on the reader.

An advertisement can take the form of a form, like a flier, a text that you receive on a phone or see in the newspaper classified section, on billboards and even a banner (like the ones you see hanging in some open spaces). Advertisement is also found in link on the page of a website. They are many. You see advertisement everywhere you go, and so you should know how to analyze an advertisement to understand the message before it is accepted.

How to analyze an Advertisement

In general, you should consider three questions to help you analyze an advertisement

  1. What does the text say?
  2. what does the image say?
  3. Who is the magazine/newspaper/billboard’s target market?

Advert for Discussion:


  1. What does the text say?
  2. What does the image say?
  3. Who is the target market?
  4. What is the purpose of this ad?
  5. Who is in this ad?